The "liberation wrapper", designed by advertising company Ad Dentsu, features a photograph of a closed-mouthed woman on the front. The wrapper covers a woman's face, thus "freeing" her to eat her burger without fear of anyone seeing her open mouth.
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"The second in a trilogy of films adapting the enduringly popular masterpiece The Hobbit, by J.R.R. Tolkien, "The Hobbit: The Desolation of Smaug" continues the adventure of the title character Bilbo Baggins (Martin Freeman) as he journeys with the Wizard Gandalf (Ian McKellen) and thirteen Dwarves, led by Thorin Oakenshield (Richard Armitage) on an epic quest to reclaim the lost Dwarf Kingdom of Erebor."