|Tesla has announced that they are launching the Tesla Model S in China. Coming in at 734,000 CNY, which is around $121,000 US dollars, it carries a premium over the $81,070 US base price (without incentives).
"Today we’re launching the Model S online design studio in China and announcing the price of the car. For Chinese customers, the price of the Model S with the premium 85 kWh battery pack is 734k CNY.
This pricing structure is something of a risk for Tesla, but we want to do the right thing for Chinese consumers. If we were to follow standard industry practice, we could get away with charging twice as much for the Model S in China as we do in the US. But we’re doing things differently, even if it means that some people might look at the price and mistakenly think it must somehow mean the Model S has less value than its competitors."
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