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Viral Marketing: American Eagle  Announces  Paint-On Skinny Skinny jeans

By Ben on Sun Mar 24 2013
Gear  |  AD
The 30 second advertisement featured is about a purported new range of skinny jeans from clothing retailer American Eagle. “It’s our skinniest fit yet and is so comfortable you’ll feel like you’re wearing nothing at all,” boats the narrator. And that’s when you realize that the pants are quite literally painted on. The campaign doesn’t end with a simple video however, there is even an option to add the $50 “Limited Edition” set to your shopping cart; pressing the button brings up an “out of stock” warning.

Via ohgizmo