These Pantyhose for men designed by Italian designer Emilio Cavallini. Fashion or cool? "Cult or fad, the trend has gained some momentum of late, with Racked even conducting a poll as to the best name for the dubious new dressing habit. While it was WWD who coined the term ‘mantyhose’, brosiery’ is a clear leader in the survey, ahead of ‘guylons’, ‘he-tards’, and ‘beau-hose’ – a term surely reserved for the most confident men out there. Mr Cavallini said that his company’s ‘brosiery’ is tested on its male employees and that their research had led to a special, breathable fabric being designed to account for men’s higher perspiration levels. " Well, you too can join the ranks of cooler than cool for $27.