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International Vegetarian Union

By Ben on Thu Nov 12 2009
International Vegetarian Union
Gear  |  AD
Vegetables are all your body needs

Advertising Agency: JWT Kuwait
Creative Directors: Alessandro Antonini, Mark Makhoul
Photographer: Tommy Morris
Retoucher: Nabil Kamara
Published: August 2009
Source ...
#1 Post by DeeDee, on Thu Nov 12 2009 11:5 AM
Tomatoes are fruit not vegetables.
#2 Post by Chris, on Thu Nov 12 2009 11:19 AM
I agree that the Tomato is a fruit and not a veggie, same goes for the Brinjal and Pear in the picture ...
#3 Post by jenk, on Thu Nov 12 2009 3:21 PM
jesus, so much ginger... ewww
#4 Post by chgo_liz, on Fri Nov 13 2009 4:4 PM
We're not really having a debate over the different usage of the word "fruit" in biology and nutrition, are we?

There's no such thing as a "vegetable" in biology. There are roots, tubers, stalks/stems, leaves, fruit. Thus, pumpkin is fruit, just as celery is stalks and lettuce is leaves.

Having said that, it's true that the tag line should have been something like: plants (or plant foods) are all your body needs.
#5 Post by jaydilly, on Fri Nov 13 2009 10:18 PM
at least none of them are fish.
#6 Post by Emelia, on Sat Nov 14 2009 0:9 AM
I still think this is pretty cool, you know, semantics aside.
http://theknest.wordpress.com
#7 Post by Laura, on Sat Nov 14 2009 11:21 AM
Botanically, the tomato is a fruit. The USDA voted on it to consider it a "vegetable" for tax and shipment purposes. Dunno why.

But this sculpture is still pretty awesome.
#8 Post by Marley, on Sun Nov 15 2009 11:1 PM
This is awesome.  I wonder if they'll consider putting it on a shirt?
#9 Post by Tim, on Thu Nov 19 2009 9:39 PM
I'm going to go with Cypher from the matrix.. like that white goop that supposedly has everything the body needs, vegetables technically do but they're boring. BRB, gonna kill me a cow
#10 Post by Alan, on Sat Nov 21 2009 2:10 PM
Actually cool creative picture. If you are looking for the vegan food pyramid they have on at http://www.foodpyramid.com/
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