| Gatorade is partnering with Tiger Woods on a new sports drink, the PepsiCo brand's first athlete-licensed offering. Gatorade Tiger will be available in stores in next March and will be supported by a major marketing campaign. Tiger Woods first foray into selling sports beverages. Tiger Woods already endorsements include Nike Golf, EA Sports, Upper Deck and General Motors' OnStar. Golfweek Magazine reported the deal is worth $100 million over five years. If it is available, we can drink Tiger. |
