The 999Bottle is reusable stainless steel water bottle, has three dials around the base numbered from 0 to 9. Each time you refill, just click the dials ahead one number, to keep a tally of just how much you're saving the planet. The bottle comes with an iPhone app that tells you what the numbers mean.
"You've saved 117 bottles! That's equivalent to the amount of oil KITT needs to tubro boost 50 yards with the Hoff and a damsel in distress on board.
You've saved 1,063 bottles! That's equivalent to the height of the Eiffel Tower. Oui, oui! "
The 999Bottle project is looking for a whopping $100,000 of seed money on Kickstarter.